GLOBAL/LOCAL MARKETING : ALIGNING PRACTICES AND PROCESSES
5th April – 12 to 2 pm
Lunch event strictly reserved for Marketing and Digital Marketing Directors and their teams.
Localizing your company’s marketing, product and sales processes for global markets can have a huge positive impact on demand generation, company growth, brand recognition and business. It not only saves marketing departments significant time and money, but creates more global demand and revenue for organizations. In contrast, inefficient globalization processes usually lead to go-to-market delays, skyrocketing spend and missed revenue opportunities…
1. ORGANISATION & PROCESSES : – How do you manage the scope of your projects when your teams are spread worldwide? – What goals do you define at global/local levels? What KPIs? How do you measure them? – How do you keep local agility and avoid global heaviness?
2. TOOLS : – Marketing automation, content management… What do you need to consider to plan, implement and optimize your winning strategy?
This session will be opened by Mr Stephane Antona, VP Marketing EMEA @Appian. We count on your participation and input for the open discussion that will follow.
WORKSHOP – OPEN DISCUSSION
Thursday 5 April
THEORY GLOBAL / PIXELIS
40 rue de la Folie Regnault
Confirmation : RSVP to firstname.lastname@example.org