LUXURY MARKETING INNOVATION SUMMIT : FINDING SUCCESS IN THE AGE OF EMPOWERED CONSUMER
Jeudi 27 juin 2019 – 8:30 AM – 2:00 PM
Cross-Channel Brand Management and Digital Transformation At The Heart Of Marketing Effectiveness.
“The desire does not adapt well to the routine”, exclaims Laurent Moisson in the French book Luxe et Digital (Luxury and digital strategy) as it is true that luxury brand marketing, whatever the sector, from the fashion to the wine through the jewelry, the leather goods or the hotel industries, is based on innovation.
Why to attend the Luxury Marketing Innovation Summit?
Spend a morning to brainstorm on the best strategies to tackle digital marketing at the age of the empowered consumer. Interconnected luxury consumers engage with brands in empowered actions, such as cross-checking prices, interacting via social media, reading/writing product reviews.The relationship with a consumer and a brand goes beyond a purchase transaction, which requires embracing both online community-based interaction and offline customer service.
Attend panel discussions and keynotes that bring together digital executives and design thinkers to define Key Success Factors for luxury brands to mix craft and tech: Technology as a tool to sell dreams
Be part of the not-to-be-missed networking session to meet with the pioneers of technological integration in luxury business models ( from AI and robotics, to VR and Blockchain)
CEO/ General Managers / Sales Managers / Marketing Manager / R&D Managers, Innovation, Design Office / Director and Head of Digital Transition / Chief Digital Officer / Engineering Managers / Division or Business Unit Managers
All luxury sectors (fashion, beauty, retail, hospitality, lifestyle, tourism,…)
The age of empowered consumer in luxury & retail
Challenges and opportunities for luxury brands
Interconnected luxury consumers engage with brands in empowered actions, such as cross-checking prices, interacting via social media, reading/writing product reviews
Multichannel retailers have to capitalize on the power of reviews, plan for pricing and deliver the right products through the right channels seamlessly
The relationship with a consumer and a brand goes beyond a purchase transaction, which requires building customized post-purchase strategies, embracing both online community-based interaction and offline customer service
Tackling consumer-driven consciousness by values-based marketing
In the interconnected world demographic and societal changes impact luxury consumer values, triggering a shift from affluence to influence
Hyper-connected consumers can influence the masses of other consumers. This requires a shift from segmented to personalized Marketing
Values-driven consumption triggered a shift from transaction-based relationship to that of trust in the ‘goodness’ of brands
Digital Toolkit for creating seamless customer experience
Technology is the reason that the power has shifted to the consumer. From brick-and-mortar to direct-to-customer online retail, all aspects of shopping experience should be reinvented:
In the world of AI and VR, D2C, 3D scanning, RFID and Blockchain, what are the key success factors for luxury brands to use the right tools for the ultimate goal – a seamless and meaningful high-end customer experience?
Creative Thinking and art collaboration in the age of technology
Key Success Factors for luxury brands to mix craft and tech: Technology as a tool to sell dreams
Craft manufacturing & frontier technology: AI, 3D printing and robotics as the greatest dilemma of the modern artisan craftsmen. Best practices of mixing hand craftsmanship with tech-enhanced product prototyping & production
Purposeful consumption: In the digital world, art will be the aspect of luxury consumption that will connect products to human nature. Emotions and personal engagement will be key to create meaningful customer experiences
To Register, click HERE. Early Bird Available through May 26, 2019